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What’s in a number?

Virgin Mobile Canada officially kicks ass. They’ve apparently got a new print ad coming out this week which is going to get cease-and-desisted into silence quicker than a sumbitch, but that doesn’t make it any less awesome:


“At Virgin Mobile, you’re more than just a number. When you call us we’ll treat you like a person, not a client. Whether you’re #9 or #900, you’ll get hooked up with someone who’ll finally treat you just how you want to be treated….”

Fucking awesome.

(Hat tip to Engadget.)

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I love being Canadian.