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The Cola Wars, Part II: This Time, It’s Sports Drinks!
On Monday, Pepsi’s Gatorade division filed a federal lawsuit against Coke’s Powerade division, claiming that Coke is using deceptive and false advertising in promoting Powerade. Specifically, Pepsi contends that Coke’s ads claims that Powerade, because it has less calories than Gatorade, can make you run faster. Pepsi argues that Powerade cannot compete with Gatorade’s ability to refresh athletes.
Coke is reportedly contemplating a lawsuit of its own on the basis that Pepsi is not really the “choice of a new generation.” Coke contends that the choice of a new generation, and of most generations, is Jessica Alba. Coincidentally, Jessica Alba is also more refreshing than either Gatorade or Powerade.
