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“Life’s Short. Get a Divorce.”
There’s a new billboard in town, and it’s raising quite a ruckus amongst the legal community, who are appalled that lawyers (lawyers?!) would seek to turn their advertisement into a Nike ad. As you can see, the billboard features a chiseled chest on one side and a massive rack on the other, just beckoning (insisting) that married couples seek a divorce — see, if you get a divorce, the ad seems to say, that woman in the black lingerie will have sex with you! From the article:
“It trivializes divorce and I think it’s absolutely disgusting,” Rick Tivers, a clinical social worker at the Center for Divorce Recovery in Chicago, told ABC News. “Divorce is traumatic enough without this kind of [advertising]. We try and help people go through the divorce process with as much integrity as possible. A lot of my work is helping people grieve the loss of a divorce, and their own sense of betrayal. This makes divorce seem like it’s not a big deal, and it’s a huge deal for many people.”
Another lawyer suggested that the billboard was a “new low” for the profession. Oh, really? A new low? I agree it’s in all sorts of bad taste (though, it is kinda funny), but it’s hardly a “new low.” To accomplish that, the billboard would have to feature nipples that shot actual bullets at passers-by and the six-pack dude would have to step out of the billboard and flood the court system with millions of frivolous lawsuits. In the legal profession, this billboard is child’s play.
Comments
The news from Chicago this morning is that the billboard was removed due to "permit" reasons.
Posted by Laura | May 9, 2007 9:52 AM