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“Life’s Short. Get a Divorce.”

There’s a new billboard in town, and it’s raising quite a ruckus amongst the legal community, who are appalled that lawyers (lawyers?!) would seek to turn their advertisement into a Nike ad. As you can see, the billboard features a chiseled chest on one side and a massive rack on the other, just beckoning (insisting) that married couples seek a divorce — see, if you get a divorce, the ad seems to say, that woman in the black lingerie will have sex with you! From the article:

“It trivializes divorce and I think it’s absolutely disgusting,” Rick Tivers, a clinical social worker at the Center for Divorce Recovery in Chicago, told ABC News. “Divorce is traumatic enough without this kind of [advertising]. We try and help people go through the divorce process with as much integrity as possible. A lot of my work is helping people grieve the loss of a divorce, and their own sense of betrayal. This makes divorce seem like it’s not a big deal, and it’s a huge deal for many people.”

Another lawyer suggested that the billboard was a “new low” for the profession. Oh, really? A new low? I agree it’s in all sorts of bad taste (though, it is kinda funny), but it’s hardly a “new low.” To accomplish that, the billboard would have to feature nipples that shot actual bullets at passers-by and the six-pack dude would have to step out of the billboard and flood the court system with millions of frivolous lawsuits. In the legal profession, this billboard is child’s play.

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The news from Chicago this morning is that the billboard was removed due to "permit" reasons.