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“I’d like to steal secrets from Coke…”
The FBI has busted three hoodwinkers trying to sell Coca-Cola trade secrets to Pepsi. The group includes one Coke insider, an executive administrative assistant, who was caught on film going through files and stashing a sample of a new Coke product into a personal bag. The three sent a letter to Pepsi offering it juicy internal secrets from Coke, and Pepsi immediately notified Coke about the situation. Coca-Cola then went to the feds, and the FBI began its undercover sting which ended up leading to the thieves’ downfall yesterday, when they thought they were about sell off some goods for $1.5 million.
I know that, in the big picture, Pepsi totally did the right thing here. But at the same time, would it have killed them to maybe buy the secrets, take a peak, then turn it all over to Coke and say, “hey, we caught some bad guys for you” - you know, essentially have conducted the sting themselves? I mean, that way, there would be a chance that they could actually do something to improve the taste of their sugary sweet swill, and maybe reignite the Cola Wars to their former glory of the 80’s. Anything that goes back to the way it was in the 80’s can’t be a bad thing, right?
