What types of marks are there?

Generally speaking, there are four types of marks that fall within the scope of trademark law:

(1) A trademark, which is the most common of the mark types, is a mark used in connection with goods.

(2) A service mark, which is a mark used in connection with services.

(3) A collective mark, which is a mark used by the individual members of a collective group.

(4) A certification mark, which is a mark used to show that goods and services are certified and meet some set of standards.

In addition to these four types of mark, trademark law also protects certain trade dress, which refers to the distinctive packaging, design or services associated with a product. Trade dress can be registered and protected in the same way as a trademark.