How can I avoid genericide of my trademark?

To avoid genericide, which is where your trademark becomes generic and you lose the right to protect it, you should not use your trademark as a standard verb or noun or in any way other than descriptive of the origin of the goods and services associated with it. In addition, if the public begins to use your trademark in a more generic fashion, you may have to take active steps to fight the genericide of your mark. For example, Xerox Corporation spent years and a substantial amount of money educating the public, through a variety of advertisements and promotional materials, that one does not “xerox” a document - rather, a document is copied on a XEROX brand photocopier.