question.jpgIn Trademarks

Can I protect a color as a trademark?

Color can be protected as a trademark if it meets the requirements of trademark protection, and color can even be federally registered. The most well-known example of a color which has been recognized as having protection under the trademark laws is the pink color of housing insulation made and sold by Owens-Corning. The color in question must be purely decorative, rather than having any functional purpose, and must be linked in the mind of the consuming public with the goods or services in question.