What is a business plan?

A business plan is simply a written document which outlines your business idea, explaining what you want to do and how you are going to do it. You are free to put this together in whatever format you would like and to include whatever information you think is important. However, it should generally include some basic information such as a description of the business, a description of your related business experience and achievements, predictions of how the business will do in terms of sales and profits and an explanation of what you intend to use your startup capital for.