We’re #3! We’re #3!
A little over a decade ago, after the initial late night wars died down and Letterman settled into the ratings behind Leno and, occasionally, even behind “Nightline,” “The Late Show” put out what I think may be the smartest billboard ever designed. The only image I could find (to the left) is hard to make out, but the story went like this: As soon as Leno ascended to number one in the ratings, the hack-show host — whose show is based in L.A. — put up a big billboard with his grotesquerie and a huge “#1” emblazoned across it, in Times Square, very near The Ed Sullivan Theater (where Dave is taped). So, Dave — proving exactly why he is the best — put up his own billboard, a few blocks in front of Leno’s, with his own wiseacre grin, proudly declaring himself and his show to be “#3.”
And now, we get to feel a certain kinship with Letterman this week, having been named The Third Funniest Law Blog over at Legal Antics — making Phila Lawyer the Leno of the bunch and, somewhat appropriately, Above the Law as the “Nightline” of law blogs (the good Koppel “Nightline,” to be sure). And sorry, Ted — I guess that makes Overlawyered the Jimmy Kimmell. (You’d still be #1 in a landslide for Sexiest Legal Blogger).
But, as everyone knows, number three is the best. Just look at the evidence: Starship Troopers 3, Matrix Revolutions, Godfather 3, X-Men III, Revenge of the Nerds 3 and Porky’s Revenge — all the best installments in their respective trilogies. Right? Right? Awww, hell.
He does seem like a decent fella, though.